Broadly speaking, OP uses visitor information collected for purposes of administering business activities, providing the products and services requested, to process payments, to track the use of the services, marketing and promotional efforts and improve company content and service offerings, and to offer relevant information to visitors and for other lawful purposes. These uses improve the OP online presence so OP can better develop the site and blog. Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law. Occasionally, OP may also use the information collected to notify subscribers about important changes to the company website, new services, and special offers OP believes every subscriber will find valuable. You may notify OP at any time if you do not wish to receive these offers by sending an email in reply to a digital communication received from OP.